Marketing Acquisition Specialist

United States-IL-Chicago
Work Status
Full-Time
Department
Digital Channels
FLSA Status
Exempt
Requisition ID
2017-1741

Start a Rewarding Career with Alliant

Why Alliant?

We’re not a typical financial institution – we’re better. We’re an innovative, fun-loving, highly-engaged group of professionals that are committed to our company and the communities we do business in. We love to recognize and celebrate each other.

 

Over 90% of our employees say we are a great workplace that is focused on our mission, vision and the future of banking.

 

What will your day look like?

You will be an experienced direct response marketing professional who has executed a mix of digital and offline consumer acquisition programs. You will be responsible for building and supporting a measured customer acquisition program via our Select Employer Group (SEG) channel and organic channels. This means the development of digital campaigns and messaging for the marketing of consumer deposit and consumer lending products to affluent, tech-savvy employees of our partner SEGs, including Tesla Motors, Google, Kaiser Permanente, BASF, United Airlines, and other medium- to large-sized companies across the United States. You should be a passionate digital marketer who understands acquisition models, can work collaboratively, keeps up on digital trends and tactics, and can optimize techniques based on data trends and marketing results.

Responsibilities

Do you see yourself doing this?

  • Plan and execute digital and offline direct response acquisition campaigns
  • Collaborate with internal product and marketing teams to streamline data feeds, marketing automation, and reporting and to develop creative, messaging and promotions
  • Create marketing assets, such as banner ads, product sell sheets, emails, presentations, blog posts, videos, etc., for SEG use on demand
  • Develop a turnkey plan for launch and onboarding of new Select Employer Groups and their employees
  • Maintain membership and SEG reporting for Business Development, Product Management and other internal groups

Qualifications

What makes you a great fit?

You’ll be a great fit if in addition to the Completion of a Bachelor’s degree in marketing, journalism, communications, or business, 5+ years of direct marketing or consumer ecommerce marketing, and you have/can:

  • A successful track record building customer acquisition campaigns across multiple channels and platforms as well as a strong digital expertise in a wide range of areas including content, display, SEO, email marketing, and mobile marketing
  • Appropriately takes risks, adjusts and pivots as needed
  • Strong analytical and consumer insight skills, including experience creating reports with data management platforms
  • Excellent interpersonal skills as well as oral and written communication with individuals inside and outside of the organization
  • Strong project management skills to drive complex campaigns for multiple projects
  • Ability to understand financial concepts and banking
  • Ability to visualize connections in a highly matrixed data environment, with eye on integration
  • Ability to develop and grow strategic partnerships and relationships
  • Persuasive communication skills with the ability to gain consensus with key stakeholders
  • Experience working in content management systems, Salesforce, Google Analytics, Domo, marketing automation tools, and other digital platforms. HTML knowledge and working knowledge of Adobe Suite of products preferred

When you’re happy, we’re happy!

As a thank you for joining our team, you’ll benefit from:

  • Competitive medical, dental, and free vision benefits
  • Competitive compensation plan
  • Contributions towards gym memberships
  • Generous PTO and banking holidays off

Still not convinced? 

We’re on the list of 100 Best Medium Companies to work for, check it out here. For more details you can also visit our Glassdoor and LinkedIn profiles.

 

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